Estimates of a total economic impact of the Summit for the county of £50m have been calculated including both the immediate benefits of the Summit and related events, and projected tourism growth over the following five years.
The exposure generated will raise the profile of Cornwall as an international destination. Already popular in German speaking markets and a growing number from the United States due to the popularity of Poldark and Doc Martin TV series. Organisations across Cornwall have welcomed the announcement, pledging the event will leave a lasting social and economic legacy to benefit all of the county and promote Brand Cornwall
Malcolm Bell, chief executive of Visit Cornwall said: “Cornwall has been voted the best holiday region in the UK for 10 out of the last 11 years in the British Travel Award but is little known to many countries around the world.
“The G7 Leaders’ summit will shine a spotlight on our very special place and the worldwide exposure is promotion we could never buy.
“It will showcase the beauty of Cornwall and provide an opportunity to highlight our heritage, culture and the connections to each country, which will help drive increased numbers of international visitors to Cornwall over the next decade.”
Sustainable Tourism and the G7 Summit in Cornwall
So how does overseas tourism fit in to Cornwall’s future? The G7 brings together presidents and prime ministers from the major global economies for 3 days of talks. The eyes of the world will be on Cornwall so what better opportunity to promote Brand Cornwall and develop a sustainable overseas tourism plan.