The green economy and climate change will be front and centre at the G7 meeting to be held in Carbis Bay from 11th-13th June 2021. Cornwall is at the cutting edge of development in these areas. Unique in the UK for the abundance of its natural resources from geothermal to both onshore and offshore wind power, as well as Lithium mining essential for electric car batteries.
The G7 brings together presidents and prime ministers from the major global economies for 3 days of talks. The eyes of the world will be on Cornwall so what better opportunity to promote Brand Cornwall and develop a sustainable overseas tourism plan.
So how does overseas tourism fit in to Cornwall’s future?
Tourism is perennially seen as the poor relation in economic planning for Cornwall, as there is a drive to reduce dependence on it. That is on the face of it, a sensible move, but the wider benefits of inbound tourism projects have been overlooked.
Visitors from overseas have 3 advantages compared to the domestic market.
What does Cornwall need to do now?
To date Cornwall’s efforts in developing overseas tourism has been patchy, lagging behind other regions of the UK. Due in part to inconsistent funding, but also lack of focus on the ‘business of travel’. Take Scotland as an example, with a similar offering to Cornwall, where according to Visit Britain overseas visitor spend since 2008 is up 77% vs 15% in the South West and visitor numbers up by 42% vs 8%.
The publicity surrounding the G7 in Carbis Bay is a one-off opportunity for Cornwall to be communicating more confidently, encouraging, and developing contacts and new partnerships.
Private businesses will always be key in this endeavour trying to be as nimble and creative as possible. The travel business is still traditionally run in lots of ways, so consistent effort over what can be a lengthy period builds valuable relationships and delivers long term results.
Cornwall DMC is the only specialist Destination Management Company for Cornwall and the Isles of Scilly, with a proven track record of providing a full range of ground services throughout South West England. A partner in creating unique and personalised special interest tours for tour operators, bespoke groups, conference, incentive programmes and FIT travellers.
We are the recommended travel trade partner of the official tourist boards Visit Cornwall, Island Partnership on Scilly, and Newquay Airport.
Niall MacDougall – Managing Director, Urlaub Cornwall Travel Services