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Promoting Cornwall Tourism Overseas – ITB Berlin

Specialist Inbound Tour Operator for Cornwall and Southern England

As we prepare for ITB Berlin in March it will mark our 5th consecutive year attending the world’s largest travel trade show. Close to 50% of all inbound visitors to the county arrive from the German speaking market so it’s vital to the tourism economy of Cornwall.

With a stand in the UK hall we are Cornwall’s only representative business showcasing the destination to travel agents and tour operators. Last year proved our most success event with more than 30 pre-arranged appointments plus walk-ups across a wide variety of companies from Europe’s largest to small niche specialists in walking, cycling and photography.

As a result of 2019’s event concrete proposals were made and brochured products created for a number of new and existing clients. By offering innovative tours and new accommodation solutions we’ve expanded the range of options available to consumers in Germany, Austria and Switzerland.

How do trade events like these develop the business of tourism in Cornwall? Attending an event once or every now and then isn’t cost effective. Likewise putting up a stand with no preparation and waiting for people to turn up also yields little. As in any sector developing new contacts and clients takes time, effort, consistency and professionalism. By creating long term relationships you explore the possibilities of a destination, creating new products which are suited to the requirements of the client.

UPDATE 1st March 2020

ITB 2020 has been cancelled due to the rapid spread of COVID-19 (Corinavirus). This is disappointing as the event is important both for exhibitors and buyers alike. With a significant number of meetings set and we have arranged conference calls over the next few days to discuss various projects and new products for 2021. The dates have been set for ITB 2021 as 10th – 14th March and Cornwall DMC will again be attending.

Our service to the travel trade extends to all inbound markets for Cornwall and the wider UK. We have created group and FIT tour series for large operators and one off tailor made trips for special interest groups and individuals.

For more information about Cornwall DMC or a no obligation quote please contact us.

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