Imagine offering your groups a truly unique experience that blends the heritage of olive oil with British innovation.
Cornwall isn’t just stunning beaches and ancient history: it’s home to the UK’s first domestic olive oil, produced by ValleRuan on the Roseland Peninsula. Led by Nik Butcher – descendant of an Italian olive grower who emigrated in the 1930s – this project has planted 500 hardy trees (Picual and Arbequina varieties) in a subtropical microclimate overlooking the sea.
A Unique Flavour: Rich, Spicy, and Salty
Nestled by the sea these groves produce an extra virgin olive oil with bold, peppery notes and a surprising salty twist. Harvested by hand in true community style – inspired by the village festivals of Nik’s great-grandfather in Italy – every 250ml bottle bursts with character. No machines, pesticides, or industrial scale.
Exclusive Experiences for Your Groups
Let Cornwall DMC bring your clients to an Area of Outstanding Natural Beauty: stroll among the olives with sea-views. It’s more than a tour – it’s an immersive journey linking family history, sustainability, and authentic taste.#
Why Cornwall Stands Apart from the Rest of the UK
As climate change challenges Mediterranean producers (like last year’s heatwaves in Spain), Cornwall emerges as a boutique haven. With milder winters and warmer summers, ValleRuan caps growth at 10,000 trees to keep the process “human” – lower yields (2.5 litres per tree vs 4–5 in Spain), but intense flavour that’s winning over local restaurants and Michelin-starred chefs. We’re not competing with Italy or Spain: we’re creating a premium alternative, just as British wine has conquered the world.
ValleRuan is Cornwall’s trailblazer – perfect for food & wine itineraries that delight travellers from around the world.
Book Now with Cornwall DMC!
For tour operators and travel agents looking to offer their groups unique experiences, we create tailored packages: private grove tours, guided tastings and picnics.
Find out more and plan your trip: contact Cornwall DMC today!
