Cornwall, one of the UK’s most picturesque regions, is known for its dramatic coastlines, historic villages, and world-class attractions. However, domestic tourism to Cornwall in 2023 has seen a sharp decline compared to the boom years following the pandemic. The provisional visitor numbers for 2024 suggest a further decline possibly back to levels last seen in 2014.
This downturn, driven by rising costs and renewed competition from overseas destinations, presents a unique opportunity for international tour operators and travel agents to promote Cornwall as an attractive destination for overseas clients. For markets in the USA, Australia, New Zealand, and Europe (particularly Germany, Italy, France, and Scandinavia), 2025 could be the perfect year to introduce clients to Cornwall’s quieter, more affordable, and sustainable experiences.
At Cornwall DMC, the region’s only full service specialist destination management company, we can offer a full range of ground services including accommodation, transport, itineraries and local guides. We cater for small agencies with bespoke groups, large tour operators with programmes requiring room allocations and high end luxury FIT clients.
A New Opportunity for Peaceful, Authentic Travel
The biggest upside to Cornwall’s tourism slowdown is the absence of crowds. Popular spots like St. Ives, Falmouth, and the iconic Eden Project often draw significant numbers of domestic visitors during peak seasons. However, with fewer British tourists, international travelers can enjoy a more relaxed and authentic experience. This is a golden opportunity for clients who seek the charm of Cornwall without the hustle and bustle. Empty beaches, peaceful coastal trails, and quieter village streets will make for an unspoiled and intimate travel experience—perfect for those looking for tranquility or off-season escapes.
Price Adjustments and Better Value
The financial strain on Cornwall’s local tourism industry has led to a potential correction in prices. Accommodation, dining, and activity providers, many of whom had capitalized on the post-pandemic boom, are now reconsidering their pricing strategies due to reduced domestic demand. This is good news for the international travel trade, as businesses are likely to offer more competitive rates, special discounts, and group travel packages. For our clients Cornwall DMC can negotiate rates and include Cornwall in broader UK itineraries at attractive prices.
Unique Experiences for International Travelers
For international visitors, Cornwall offers a range of experiences that go beyond the typical “sun, sea, and sand” of coastal holidays. It boasts rich cultural heritage, including the Poldark filming locations, the historic Tintagel Castle linked to Arthurian legends, and the UNESCO-listed mining landscapes that shaped much of the region’s history. Pairing these with Cornwall’s culinary offerings—think Cornish pasties, fresh seafood, and award-winning wines from local vineyards—makes for a well-rounded itinerary that international clients, especially from markets with an interest in heritage and food tourism, will find compelling.
In addition, for travelers from the US, Australia, and New Zealand, Cornwall’s connections to the Celtic world may resonate, adding a layer of cultural curiosity. For European visitors, particularly those from France, Germany, and Scandinavia, Cornwall’s proximity to the mainland and its distinctive British coastal charm offer an attractive alternative to the crowded Mediterranean spots.
A Focus on Sustainability and Eco-Friendly Travel
Sustainability is becoming increasingly important for global travelers, and Cornwall is well-positioned to cater to eco-conscious tourists. With fewer visitors, there will be less strain on the region’s natural resources and infrastructure. Travel agents and operators can leverage Cornwall’s emphasis on sustainability, promoting experiences such as nature-based tourism, wildlife watching, and eco-friendly accommodation options.
The South West Coast Path, for example, offers a range of eco-tours that align with growing trends toward responsible travel. As international tourists look to reduce their carbon footprints, Cornwall’s focus on green travel experiences, local produce, and conservation efforts can be a major draw. These factors make Cornwall an ideal destination for sustainable group tours, especially for markets in Germany and Scandinavia, where eco-tourism is highly prioritized.
Easier Access from International Markets
Cornwall is becoming increasingly accessible to international tourists, with flights from London and other key UK airports directly linking to the region. As well as direct flights from Gemany, Switzerland, Ireland and Denmark. This ease of access, combined with improved domestic transport options such as sleeper trains and new coach routes, makes Cornwall a viable option even for those visiting the UK for a short period.
Travel agents catering to long-haul markets like the US and Australia can capitalize on Cornwall’s proximity to other iconic UK destinations such as London, Bath, and Devon, offering clients a well-rounded UK experience. Additionally, for European travelers, Cornwall’s charm can be an extension of a broader UK or British Isles tour, appealing to those looking for a mix of culture, history, and nature in one trip.
About Us
Based in Cornwall we’re the only full service destination management company for our region. Recommended partner of Visit Cornwall, the official tourism board, we work with tour operators, agents and individual group leaders offering it as part of complete packages that can include London, Southern England and the rest of the UK & Ireland.
What we offer:
We’d be pleased to answer any questions you have or to discuss the possibility of creating bespoke travel products for you or your clients
